Lens Lugger Lin…

Lens Lugger Linda Vannetta sent this in and we thought it was worth passing on – about GOOGLE and NIK. Nik software has been a high end Post Processing product used by many Pros and Advanced Amateurs. After the shutter is released, those great potential shots often need some post processing. In fact all images created in digital need some work to put back what the processing has left out. That’s why some additional information is needed. Stuck In Customs is a good place to learn some of it. Lens Lugger World is another.

Startling News…

This is startling news, to have one of the most advanced Photo Processing products in the hands of Google. Will they take care of it? Will it become WATERED DOWN? What does the future hold? Here’s the rest of the story… http://www.stuckincustoms.com/2012/09/17/the-importance-of-google-acquiring-nik-software/

And this just in for Lens Lugger Charles Johnson…

Hello Bob, See this by Thom Hogan, who is highly regarded as a Nikon expert: http://www.bythom.com/photokina2012surprises.htm

<<Page last updated 9/17/12 at 6pm GMT (latest items on top)

Google Buys Nik Software–Okay, that qualifies as a real surprise. Nik makes Snapseed (the likely reason Google wants them) and the various Nik plug-ins (HDR Pro, Silver Efex Pro, Color Efex Pro, etc., some of my favorite Photoshop plug-ins), and was the designer/coder of Capture NX2 (but responsibility for that program returned to Nikon some time ago). The kicker in this is that Nikon was minority investor in Nik, so I’m assuming that Nikon’s investment was bought out as part of the purchase by Google. No terms or price were disclosed, and indeed the actual deal was first outed today by the Web site The Verge, not an anouncement by Nik or Google. This is bad news for Nikon, as far as I’m concerned, though that train may have left the station a long time ago when Capture NX2 returned back to Nikon Japan for updating and maintenance. Why bad news? Because the camera companies need software expertise, and not just a bunch of competent coders in cubicles in Japan, but serious designers and dreamers and implementers. Like Nik. Otherwise we get me too software that doesn’t work very well, doesn’t survive OS updates well, and never gets any user oriented updates. Oh, wait, that’s what we already have, isn’t it? Well, it gets worse if we’re going to count on Nikon’s only crack programming team. That team that brought you the Sharp Pocket Wizard for the N90s to discontinue it. The team that brought you Photo Secretary only to discontinue it. The team that brought you the original Capture and all its excentricities. The team that brought you PictureProject only to discontinue it. The team that brought you Nikon scan only to discontinue it when they couldn’t figure out how to change one line of code in the installer. The team that brought you an Android camera with Android 2.3, not 4.1. The team that promised plug-ins for Capture NX and delivered one, then broke it. Yeah, that Nikon.

The Internet moves fast, and the Silicon Valley companies move fast. Software programs age in dog years, and it requires you to be thinking five years ahead just to be competitive today. Google has just removed a company from the independent-sphere. More will follow. The Japanese camera companies won’t be able to keep up, methinks. Communicating, Programmable, Modular. There went Programmable. Remember, Nikon has an Android camera now (as does Samsung). But if the camera makers let the best software be done elsewhere, all they are is commodity hardware makers, and the profit in that is low, at best. Ask HP about how the PC business is going these days.

Bottom line: the Japanese companies should have been picking up Silicon Valley software talent, keeping them in California, and listening to them as they outline the future of imaging. >>

About bobgrytten

Nature photographers in Great Smoky Natl Park area, Lens Lugger enjoying travel and photography. Shoot'n fools who have a good time and like to share what they do. Go to www.lensluggerworld.com
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